Sunday, May 22

Technology

Apple will cost Facebook $12.8 billion with its privacy policy

Apple will cost Facebook $12.8 billion with its privacy policy

Technology
Users of the mobile app have overwhelmingly rejected the tracking of their activity, causing Facebook to lose valuable advertising data. It has been about a year since Apple rolled out App Tracking Transparency (ATT), its new ad ID system. A new ad tracking system that is less intrusive and devastating for the ad giants The new mechanism, which replaces the previously used IDFA, now requires user consent, in the form of a pop-up window that appears when the application is first launched. Companies that depend on online advertising, led by Facebook, were immediately up in arms over this new practice by Apple, which significantly degraded their revenue. Although the Californian manufacturer delayed the launch of ATT by a few months, it did not back down and integrated it into the iOS...