The Mouth – Bournemouth – Poole – Christchurch

Stop press – 5 tips for sending a press release

tips for sending a press release

1. Don’t send your content as an attachment. A word or PDF attachment might look nice, but takes extra time to open, and PDF’s can be difficult to copy text from. Make things easy – just paste your press release into the body of the email

2. Don’t format. Keep your text plain, save your recipient the hassle of removing unnecessary formatting and line spacing – your content is more likely to be used if it doesn’t cause extra work.

3. Send pictures simply. Don’t embed your images into attachments or HTML. Send a medium sized image of around 800px wide with the email, and include a link to a print quality image uploaded to your own website or flicker.

4. Name your images. Rename your image file with an appropriate caption including the names of any people. Copy your image captions into the body of your email too.

5. Don’t send other attachments. When  sending a press release, remove any other attachments from your email – this might be your logo, social media icons, PDF copies of the release. To your recipient this is just clutter – you want them to find your image, not give them a load of images and files to wade through or inadvertently download.

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